"There are more good people, but they are less common,"Why are people so evil, cruel?" - these phrases have become popular these days. They hide a lot of pain from betrayal of relatives, disappointments in loved ones. The mass of strong negative emotions eclipses the mind, and the truth is hidden from the person. Namely - understanding the reasons for the behavior of another. The veil of the mystery of human actions was opened today by reverse psychology.

And the truth is that there are no people only evil oronly kind. In each of us there are also negative, in terms of morality, qualities, and positive traits. Any person does a lot of good and not very actions in his life. Everything depends on the specific circumstances, life experience, values ​​change. White can appear black. And it is difficult to say in which direction the preponderance was, because actions are not straightforward.

This explanation of the dual nature of human nature gives a new trend in science, called "reversible psychology."

This direction was focused onthe study of a phenomenon known in psychology for a long time, when a person exhibits different behavior under the same conditions. The explanation for this is the variety of manifestations of the human psyche, its main function is self-regulation.

But the interest of psychologists today is attracted not by different reactions of a person in the same situation, but the reasons why he acts "exactly the opposite."

This phenomenon in psychology is known as the principlereversibility ("action from the reverse"), which manifests itself under certain conditions. The more you press on a person, the more unpredictable may be his reaction. Strong exposure often causes stress. Psychology explains the behavior of a person in such a situation as a protective reaction of the psyche to an external stimulus. Of course, it does not always work. Only if outsiders affect the most "painful" points of a person, touching the thinnest strings of the soul. Although sometimes it is enough to "get in touch" with actual experiences ...

Reversible psychology provided valuable information forpractical application in various fields of activity: in politics, advertising, in the media. For example, employees of the advertising sphere have long wondered what kind of advertising should be in order not to cause a reaction of protest from the consumer. And they did not always find the answer.

To use this knowledge, one shouldthoroughly understand the mechanism. A new psychological concept that most accurately explains the phenomenon "from the opposite" was suggested by the British psychologist Michael Apter, widely known in professional circles. At the heart of his ideas is the concept of motivation. He argues that at one point in time a person can not experience two fundamentally different needs at the same time. For example, we can immerse ourselves in thinking about our problems, of course, at this moment we are not able to empathize with another. If someone will persistently ask for help, advice, try to attract attention, the reaction can be stormy (anger, aggression, demonstrative indifference).

Also, reversible psychology emphasizes thatthe psyche is peculiar to switch from one state to another, the opposite. So, there is a way to get the right reaction. You either need to choose the right moment (this is possible with a personal contact), or help a person smoothly transition to the appropriate state.

Well, let's see how to cope with this task of practice - "word workers", politicians and others.

To be fair, we note that the Apter theoryis integral, i.e. (or, at least, not contradicting) all the known scientific directions, and this: deep psychology (studying the unconscious in the structure of the human psyche), Gestalt (the theory of unfinished actions), psychoanalysis (therapy based on the identification of hidden causes, often unconscious) , behaviorism (explaining a person's behavior by a chain: stimulus-reaction). So, it has the right to "live".