How to understand what a brand is
How to understand what a brand is
Many do not see much of a difference and often confuse the notion of "brand" and "brand." It must be said that these are fairly similar definitions, but let's try to designate
How to Build a Workshop?
How to Build a Workshop?
How to organize a seminar? Many advanced executives (and not only training ones) once realized that a seminar is a great way to promote a company! And indeed, one small
What is the size of a standard postcard?
What is the size of a standard postcard?
Recently, the relevance of postcards sent by mail has greatly increased. In the age of modern technology, high-speed Internet and affordable communication by mail, almost no one
Offset printing and offset plates
Offset printing and offset plates
In today's world, more and more tasks can be performed by the computer and devices that directly connect to it. This applies even to the printing house - since the appearance of color printing
Effective naming is half the success
Effective naming is half the success
To start and develop own business became the widespread direction of activity of the person. It is remarkable that more and more people are beginning to take care of their own well-being on their own. But who would
Advantages of Internet advertising before other types of advertising
Advantages of Internet advertising before other types of advertising
Every day people spend on the Internet for several hours, solving their work and life issues. The audience is constantly growing, both quantitatively and qualitatively: adolescents, youth, mature people with
Promotional packaging is an element of branding
Promotional packaging is an element of branding
A significant part of the activities of any company is its own promotion, winning the trust of the target audience. It is carried out through advertising, corporate style (official forms,
How to come up with a memorable motto for a sports team
How to come up with a memorable motto for a sports team
Participating in various sports competitions, people often break up into teams. The process is very responsible, because every member of the team must invest all efforts in a successful performance
Banner sizes: which one to choose?
Banner sizes: which one to choose?
One of the most popular ways to promote the Internet is banner advertising. Dimensions of banners placed on all kinds of sites can be very different. But the classic banner
Targeting in
Targeting advertising in "VKontakte". Competent placement and fast promotion
Placement of advertising in social networks is one of the most effective mechanisms for promoting online stores or large communities. However, to get the most out of your ads
Beauty places where ads were shot
The beauty of the places where Bounty ads were filmed is fascinating
Advertising, flickering on television, usually spoils the mood, but there are such commercials, which look nice, and I want to see them again. The creative move The world of nature is giving
What is the logo
What is the logo
The term "logo" means a graphic display of a trademark. In fact, this is a drawing, the purpose of which is to use color and symbols to create an image that would reflect the essence of the company's activities
A lightbox is ... Outdoor advertising
A lightbox is ... Outdoor advertising
Who would have thought that the device for subject photography would be widely used to promote goods and services to the masses. It's about luminous advertising. A lightbox is a device in the form of
History
The history of McDonald's. "McDonald's": the history of creation, development and success
Ray Crock is a man thanks to which there are 29,000 fast food restaurants in the world that serve more than 45 million people a day. But after he met with his brothers
What is the style of the company or What are the images for?
What is the style of the company or What are the images for?
Man constantly strives to determine his individuality and exclusivity. Similarly, each company wants to distinguish itself among its competitors and other firms. For this
What is CTR and how to use it to earn money
What is CTR and how to use it to earn money
CTR (click through ratio) is a term that is not translated at all. This is "clickability". Such an indicator is very important. Lately, many have asked themselves what
How much does naming cost?
How much does naming cost?
The monitoring of prices for the services of Moscow branding agencies, showed that the prices for developing the name vary from 30 to 200 thousand rubles.
Unfair advertising
Unfair advertising
Advertising fills our lives. She meets in various media: on television, in newspapers, on radio, in magazines. Not to mention the billboards, which are full of streets of cities. But what is
How to print on cardboard. Devices for printing
How to print on cardboard. Devices for printing
Cardboard material has a large thickness and a rigid structure, because of this, printing on cardboard requires compliance with certain rules. This method produces a variety of products, including
Social PR-technologies
Social PR-technologies
Social PR-technologies are the most complex subspecies of methods of public relations. This diverse form of PR should not be confused with social advertising, because it has its own goals and
Product positioning
Product positioning
Positioning of goods is the process of determining the place that a new product should occupy among existing ones. Competent drawing up of the scheme of perception by the consumer of the concrete goods from
Lightboxbox - what is it?
Lightboxbox - what is it?
In translation from English, light boxes are luminous boxes. They have compact dimensions and are used for advertising purposes both outside and inside the premises. Many of us have seen similar
Design of leaflets. Principles of development
Design of leaflets. Principles of development
A leaflet is a printed matter on which printed information is located. It can advertise a product, introduce it to a new company or company, and also offer
Bigboard or billboard: which option is correct?
Bigboard or billboard: which option is correct?
For many companies and individuals facing outdoor advertising, it is important to know how to properly pronounce - a billboard or billboard? Today we will try to understand this issue and find out,
How to come up with the brand name: ideas, examples. The name for the brand of clothing, food, children's goods
How to come up with the brand name: ideas, examples. The name for the brand of clothing, food, children's goods
Every time we come across the need to buy something, whether it's clothes, equipment, cars or products, we think about who will buy. And in our minds, we involuntarily
Thermochromic paint, changing color depending on temperature: characteristics, application
Thermochromic paint, changing color depending on temperature: characteristics, application
With the development of modern technologies, a huge number of unique products have appeared, bearing a decorative effect. And to such goods you can safely refer thermochromic paint. They are great
What is Native Advertising?
What is Native Advertising?
Native advertising is the best method of approval in the media, usually native advertising is used to create modern and important videos, such advertising makes it possible to create
Targeted advertising
Targeted advertising "VKontakte": guide, tips, reviews
A few years ago, we had no idea how well social networks would become firmly established in our lives. They have already ceased to be just a "chatterbox" for teenagers. More and more often known companies,
Decol is what? Features, advantages and disadvantages.
Decol is what? Features, advantages and disadvantages.
One way to create a unique and colorful promotional products is decal, which can be applied on almost any hard surface. This way of creating images on
Fashion trends. What is a print?
Fashion trends. What is a print?
What is a print? This is the name of the image printed on fabric, paper, plastic and other types of materials. Recently, the technique of drawing drawings by mechanical means has many types and