Sales policy is an important part of marketing
Sales policy is an important part of marketing
The main goal of the activity of any company is to obtain the greatest profit possible in the most concrete conditions. Only when all produced products are sold
Hidden marketing: concept, examples, results
Hidden marketing: concept, examples, results
Hidden marketing is one of the most effective technologies for promoting a product or service. With a good response from consumers, the cost of it is incomparably lower than the usual advertising. ConceptThis
Types of marketing research for the deep study of the market To optimize the planned profit
Types of marketing research for the deep study of the market To optimize the planned profit
A marketing research, in a broad sense, is any research that shapes marketing activities. In simple terms, it is aimed at providing marketing
Ilya Balakhnin: biography, books, awards
Ilya Balakhnin: biography, books, awards
Do you agree with the opinion that advertising and marketing do not stand still and require the use of innovative methods? In modern conditions it is impossible to minimize the role of advertising specialists
Nomenclature of goods and its importance in ordering products and services
Nomenclature of goods and its importance in ordering products and services
We all live in the modern world, the main feature of which is a huge number of very different goods and services. In order to correctly navigate in all this diversity, each
What are dividends?
What are dividends?
Dividends are a part of the profit of the company of shareholders, which is paid to them according to the decision of the general shareholder meeting for the issued shares. It can also be said that the dividend
Current assets, their essence and analysis
Current assets, their essence and analysis
What does the term "current assets" include? It means the whole mass of money advances to the creation of circulation funds and production revolving funds, which
Hidden advertising as a method of influence
Hidden advertising as a method of influence
Since the first products began to be sold, people invent the most sophisticated methods of persuasion and influence. It costs billions of dollars, but the income from such research is many times over
Advertising and public relations. Means of advertising. Development of public relations
Advertising and public relations. Means of advertising. Development of public relations
If you are a business owner, sooner or later you have a question, how to tell people about your service or product? Perhaps you produce the best products in the city or even in the world,
Example of marketing research and presentation of results in the form of a report
Example of marketing research and presentation of results in the form of a report
Any firm that decides to enter the market falls into the conditions of fierce competition. In order not to go broke, you must always be "faster, higher, stronger." But how clearly to formulate what is
The main economic indicator of the enterprise is the total cost of production
The main economic indicator of the enterprise is the total cost of production
Probably, many know that one of the main and basic economic indicators of any production is the cost of goods or products. Theoretically and practically, knowledge
analysis of marketing activities
analysis of marketing activities
The efficiency of the enterprise depends on the competent use of marketing tools. In the development of any enterprise, the analysis of marketing activities is an important link in the chain
Market conjuncture is an assessment of the state of affairs in the industry
Market conjuncture is an assessment of the state of affairs in the industry
Market conjuncture is a price, commodity, financial situation in the national economy or in the economy as a whole at a given moment in time. In addition, this term means
Promotion of goods as the main method of stimulating sales.
Promotion of goods as the main method of stimulating sales.
Usually the promotion of goods is closely associated with activities such as marketing. Due to the promotion activities, there are serious influences on the fate
What is the ABC XYZ analysis for?
What is the ABC XYZ analysis for?
In order to understand what the ABC XYZ analysis is for, you first need to know: what is it? First of all, it should be noted that these two analyzes are applied in various business structures,
Assets of the enterprise and their classification
Assets of the enterprise and their classification
One of the most important elements ensuring the successful operation of any company is the assets of the enterprise. They represent the property of the firm, reflected in the financial statements in
Marketing agency Leader Team: employee feedback
Marketing agency Leader Team: employee feedback
In the service sector, there are many vacancies associated with the so-called "unspecialized" work. It is, mainly, in the performance of certain actions by a person,
marketing communications system
marketing communications system
Well-established system of marketing communications of the organization is an important condition for its functioning as a full-fledged economic unit, and also affects the successful position on the
Employment and unemployment - an artificial problem
Employment and unemployment - an artificial problem
Everyone who has embarked on the path of independent life must work. This helps him not only to provide himself and his family with everything necessary, but also to be realized in society as a person. Without
Marketing communications, and all that is associated with them
Marketing communications, and all that is associated with them
The concept of marketing communications is little known to a wide range of managers. Although marketing communications have been developing for more than sixty years. The main task of applying this approach is
Promotion is an effective way to attract customers
Promotion is an effective way to attract customers
Promotions - a set of activities that are aimed at promoting a service or product that affects the target audience. The impact can be informational (when there is an opportunity with
Marketer, profession. What the marketer does
Marketer, profession. What the marketer does
In fact, a marketer is an interesting profession, which requires both a creative view of the situation and an analytical mindset. Marketers are engaged in studying the market, buyers,
Brand Ambassador - profession and lifestyle
Brand Ambassador - profession and lifestyle
His strength is in the ability to attract and retain the attention of the target audience. His life motto is encrypted in the company's advertising slogan. His goal - to fall in love with the consumer in the brand, so that later
Segmentation of the market is an important characteristic for determining the competitive advantages of the product.
Segmentation of the market is an important characteristic for determining the competitive advantages of the product.
A market is a collection of consumer groups whose needs are very similar. Obviously, different group consumers want to purchase completely different services and goods. To
Retail trade networks of Russia. How to find your place under the Sun?
Retail trade networks of Russia. How to find your place under the Sun?
Retail trading networks in Russia today can flourish under certain conditions: developed infrastructure in the regions, Class A warehouses, a high level of logistics, a certain amount
Volumetric letters to order: manufacturing and installation
Volumetric letters to order: manufacturing and installation
Since 2006, our company has been successfully manufacturing volume letters from all sorts of materials and formats. Prices for the production of volumetric letters. Below you can see the table of prices for
Key success factors
Key success factors
What secret of success do some companies and divisions hide, and what is the reason for the failures of others? It turns out that the answer to this question is a management tool or a scientific model for
Market research. Research of commodity markets
Market research. Research of commodity markets
To start work, release new products, maintain stable demand, increase sales, the company needs information about the business environment, competitors and consumers. The purpose of market research -
Event marketing as an effective advertising for any business
Event marketing as an effective advertising for any business
Previously, low-budget audio clips on the radio or mottled ads at stops were the main marketing moves of companies attracting new buyers. Now everything has changed - advertising has
The essence and principles of marketing in the context of innovation development strategy
The essence and principles of marketing in the context of innovation development strategy
The relationship and interdependence of patent and marketing research can be clearly seen when comparing the content of each of them, as both rely on classical principles