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Social communication: types, characteristics, goals

Social communication is the transmission of informationon large or small groups of the audience. It is transmitted by symbols and signs. With the rapid development of technology, this type of communication has found various forms, which, unfortunately, does not mean an increase in its effectiveness. Also, some theorists view this phenomenon as a way of influencing large groups of audiences, with the help of which the goals of those who translate information are realized.

Social communication: a characteristic

In the process of communication, 5 elements are involved, without which it can not be realized:

  • Communicator - the one who initiates the transfer and forms it in speech, text, audio and video form;
  • The message itself;
  • The channel by which communication with the audience is established;
  • Audience to which information is sent;
  • The purpose of transmission and the level of effectiveness of communication (impact).

Thus, social communicationis characterized by the availability of certain information that is spread through a channel of communication with a wide audience, its purpose is to influence the behavior, emotions and feelings of people. There is also such a supply of information, which is focused exclusively on the intellectual development of the masses and broadening their horizons. Such a pitch is characterized by neutrality and the maximum possible objectivity without evaluation elements.

Types of social communication

Some researchers under the socialcommunication is understood not only a large-scale dissemination of the message, but also an individual exchange that takes place between two people. His habitual form is conversation. In spite of the fact that this is suitable for the characterization of "social", it is often used in this sense when it comes to a group or a mass of people. Therefore, in this article we use a more common value.

  • By type of audience, social communication is divided into specialized and mass. The second category does not mean any specifics and is ready to perceive any socially significant information.
  • The source of the message is formal and informal: the official statements of the authorities correspond to the first kind, and, for example, rumors about the stars refer to the second.
  • The transmission channel can be verbal and non-verbal.

Social Communication and its Intention

Intent is the goal. A very important element of mass communication, because the quality of perception depends on this. In modern communication, there are several types of intentions:

  • Spread knowledge about the environment, inform people;
  • To popularize the ideas of good, to draw the attention of the audience to universal values, to spread the culture and reliable information about it;
  • Impact on public opinion and consciousness, as well as the emotional state of the audience;
  • Support and help in solving difficult tasks, clarifying situations;
  • Striving for neutral and pseudo-objective coverage of events;
  • Establish a dialogue between the audience and the source of the broadcast.

Social communication and criteria of its effectiveness

The basis of any kind of communication is the establishment ofdialog between the addressee and the addressee. If it is installed poorly, or if the interpretation of the receiving information is incorrect, then it is not necessary to talk about the effectiveness of communication. Therefore, this topic is important in covering any type and type of communication.

There are a number of criteria for determining the effectiveness of this phenomenon:

  • Obligatory condition - the desire of the communicator is understandable to convey to the audience, why it publishes information, what is the purpose of broadcasting of certain events.
  • The next criterion is trust. If the audience trusts the communicator and the means by which the message is made, then the dialogue can be successful. The goals of the author and the audience must be consistent with each other.
  • The desire to build a material on the basis of universal values, having made the right accents.
  • Messages should not be intrusive or presented in excessively neutral form: this violates their naturalness, and therefore, reduces the effectiveness of the impact, associated with lies.

Thus, communication efficiency is easyIt is achievable if one observes a set of principles for the submission of information and clearly identifies one's attitude towards the audience. Despite the fact that there are various types of communication, this article describes the most universal characteristics and advice that will be useful to everyone who is connected with the QMS.

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