Every day many of us are faced with advertising on the Internet, however, very few people thought about the fact that it is divided into two different types.
As a rule, most often we see advertising,the main purpose of which is to attract a broad mass of people (customers) and sell certain services or goods. Such advertising is called "selling". From this point on, most companies are starting to operate most of the companies that decided to quickly attract potential buyers and, as a result, to get their profit.
However, there is also image advertising,the main purpose of which is, first of all, to create a positive image of our company and to inspire confidence among customers who are interested in the company's products. I must say that the effect in this case was much greater than from selling advertising. Therefore, at the present time, many companies take care to create a positive image first, and after that, as a result, sales will increase significantly.
So, image advertising is one thatis necessary to create a sustainable positive opinion of consumers about the company as a whole and all its products. In other words, it is needed by those ambitious firms that decided to take a leadership position and outrun their competitors in all positions, including sales and number of clients.
It is worth noting that image advertising produceseffect of prolonged action, and, despite the fact that the result can not be seen immediately, but requires a certain time interval, it will nevertheless be felt for a very long time. To achieve this goal, it is required to conduct repetitions of marketing communications with the target audience. Unfortunately, not always marketers are familiar with the specifics of this type of advertising and know about these "pitfalls".
Image advertising includes variouscorporate calendars, magazines, brochures, souvenirs (usually with company logos). Also, a positive image forms the company's participation in cultural and charitable actions, this allows increasing its value in the eyes of the public and the consumer.
Undoubtedly, the most qualitative in terms of impact andThe most popular is advertising on television. TV collects in front of their screens an incredible number of people, so to convey to the audience any information during this period is considered the most productive method.
Create the right advertising video - it's a wholeart, because the main task of advertisers is to produce the desired effect. So, the main thing is to call the viewer, who, in fact, is a potential client of the company, an emotion. This allows a person to remember and associate a brand with something native and familiar. Especially this effect is fixed with frequent repetition. Later, already at the subconscious level at the sight of the company's logo, or simply noticing the products on the counter of the store, a person again experiences emotions and sees before him something native, unconsciously trusts and reaches for the brand he has seen. Paradoxically, even negative emotions that a person can experience during advertising have the same positive effect, affecting the active sales of the product.
I would like to say a few words about the modernthe ability of a person to communicate and receive any information on the World Wide Web. It's no wonder that advertising got here as well. PR on the Internet is another effective way to conduct successful communication with consumers. An undeniable advantage is the ability to get a response from potential customers. The most popular are so-called blogs, where many users have the opportunity to share impressions, news, reviews, etc. Therefore today there is a "blogosphere", which unites a huge number of different sites, blogs, etc. on interests and hobbies.