Always the company's strategy is a vector of movement,way to the main goal. All current tasks and any other actions should be checked by a key question according to the specifics of the strategy that is right for your company. I will talk about choosing the company's strategy and about the 7 most popular and effective strategies and their advantages.


  • Each seller has his own strategy.

If every seller, communicating with customers,represents the company in completely different ways, it means that the company does not have a face. It is necessary to have something with which you can be associated, and possess the qualities that will help you remember.

  • Risks in case of loss.

Together with the loss of the seller, we are often deprived andclients in the event that the client is tied to the seller, and not to the service itself. Having your strategy, a single product and setting a single pricing policy, you can avoid this.

  • Unstable client thread.

If each seller has his own strategy, we can not know our customers and lose the seller, losing everything. Therefore, the development of a unified strategy for the whole company is of utmost importance.


  • Strategy - this is the tools of sales, the basis of activity and the basis of the product, capable of providing answers to many questions of interest to you.
  • Strategy is one motion vector for all. The company as a whole and each employee individually must understand what the essence of their strategy is, and work in a single direction for all.
  • Customer retention. Give them a clear understanding of what you are, create your image that will attract, and customers come to see you again.

The company should have a niche in the market. In order for the client to remember you and allocate among others, you need to do something special or narrow-profile. You should have distinctive features, your profile and niche, where you are a true professional.

Strategy # 1: innovation

The main rule of the strategy: being first is always much easier than the best. Firstly, you have no one to compare with, because this has not happened yet. Secondly, the new always attracts attention; and in the third, no one before you did so, and no one has a sad experience.

The strategy of innovation implies that,having thought up any value, you adjust under it all the rest, building on it advantage, communication, thus not forgetting about quality of service or a product.

The peculiarity is that a company with suchstrategy attracts relevant customers - those who are always in search of something new. Therefore, in order to keep them, you must always offer new and new formats.

Strategy number 2: for conservatives

Conservatives need stability, they need to give what they are used to. There are major points that must remain unchanged.

The price should be stable. Despite inflation and other unpleasant processes, the company's pricing policy should be unchanged. It is also recommended not to change the prices of standard items, which are easy to remember.

Do not change personnel working withconservatives. If the seller leaves, try to negotiate with him about cooperation for the duration of the service of such a client. The main task in working with clients-conservatives is to provide the former situation, a constant seller and a service of the same format.

Strategy # 3 - a narrow profile

The choice of strategy implies that all attentionyou focus on one thing, occupying a certain niche. If you are doing something narrowly specific, you definitely do it best of all and, therefore, become a real professional in this field.

To choose a niche it is necessary competently. Perhaps it is worth choosing a sphere with less competition, the main thing is to really assess your opportunities and choose what you really will cope with.

Choosing a narrow niche, you spend less money. This is an excellent option if your financial capacity is currently limited.

Strategy # 4 - a broad profile

This strategy is ideal if your customers are broad-profile. Selecting it, you declare that you can do everything and can cope with a variety of tasks.

If you say that you know everything, it is necessaryto support key accents, it will be enough for 1-2 accents for each option. In this case, do not mislead customers: give a couple of arguments, but with the confidence that you can really provide them.

Strategy # 5 - a unique unique proposal

The peculiarity of the strategy is thatthe company has such a unique product that it simply has no analogues, and its value is so high that the customer comes for it, and, of course, everything else he buys by default, too, you have.

In such a strategy, a unique proposal is notsource of income. His main goal is to tell about you. Even if the customer does not buy it, the bright image will be remembered, and arguments will appear to choose you.

Strategy # 6: persecution of the leader

Choose a leader, analyze his strategy and do as he does. The advantage of persecuting the leader: the strategy will work just fine, and the risks of failure will be reduced to a minimum.

Copying the leader, you will not become exactly the same;you can not copy its scale or appearance - you can take only the behavior model. It is not necessary to repeat everything exactly, highlight the main steps, learn from other people's mistakes, to find your own tools.

Strategy No. 7 - local market coverage

This choice of the company's strategy will allow us to develop with a little money. It implies that you act point-by-point, literally choosing individual neighborhoods, business centers, etc.

Use resources wisely to implement local coverage, with minimal costs. Really take your opportunities and invest only in what is really important.