In modern literature, you can find severaloptions for collecting primary information of a sociological nature. Among them, an analysis of documents, various surveys. Often used and observation. For us, the survey method is interesting - it is the interviewer's interview with the respondent. And all the questions have already been drawn up in advance.
Usually, communication is conducted to identify primaryinformation, which is necessary to solve the tasks assigned to the interviewer. Often, questions are asked of several people. After all, the purpose of the survey is not at all the study of a particular individual. Also, to collect information, you can use questionnaires - a method very similar to interviewing. Only everything happens in writing. There also exist pre-formulated and written questions. From the foregoing, it can be concluded that the survey is the receipt of primary information from several interviewees to solve the tasks posed.
How accurate and extensive will people respond toquestions, depends both on the respondent's knowledge, and on the interviewer, who creates the whole situation for communication. In fact, these are the two most influential factors. Also important is the time and place of the meeting, the presence of unauthorized persons in the same room, which can significantly hamper the process.
There is an expert poll - this, in fact, issame interview as described above. This method has a wider scale. Usually in its course problems of a rather complex character are solved. At the same time, not just interviewers are required, but serious experts who are able to capture the right information at once. Respondents are also more senior people - directors of firms, reviewers, officials, etc. Usually, an expert poll requires the participation of approximately 20-30 people. Often this method helps to understand the problems of large companies, to find out the reasons for their occurrence. In principle, directors and owners of firms can themselves conduct such interviews, but if they are incompetent in this matter, it is better to entrust it to professionals. They have the opportunity to conduct research from the very roots, that is, from composing the questions themselves to processing all the collected information.
Often an expert survey is compared with a largesociological research, and in fact so it also is. Interviewers spend quite a lot of work before getting a solution to one or other of the tasks. The professionalism of a person who asks questions is very important here, he needs to create the most comfortable environment for the respondent, so that he can reveal himself in the most manner and answer all the questions positively honestly and unambiguously. That's why this method is not widely distributed on the Internet. Sometimes they are spent for money, but respondents should not think about it initially, they need to adjust themselves to the fact that his opinion is very important for solving a particular problem, that it is interesting and important for the interviewer to communicate with him. For the interview, only a competent person who knows one or another area to which the task is assigned is selected. For example, experienced cultural workers, labor activists, event organizers can answer questions about leisure activities.
An expert survey can be conducted both internally andin absentia. The drawback of the first form of interview is that both people spend quite a lot of time. Also, a lot of resources are then spent processing all the collected data. In order not to waste valuable time, use a questionnaire in absentia, but it should be noted that the face-to-face meeting provides more complete information for the tasks assigned. After all, then the expert can get not only a verbal answer to the question, but also "read" non-verbal messages, which are also very important.