How to make advertising in "Instagram" independently?

One of the most effective at the momentmethods of website promotion and business development - advertising in social networks. Social networks, where people actively communicate, are more likely to pay attention to useful posts, join groups, keep records and make reposts, are almost inexhaustible source of traffic. Correctly built advertising campaign will allow to receive new clients, to keep attention of available ones and again to place oneself to those who remained dissatisfied with the service.

Advertising is often customized by specialists on SMM(promotion in social networks) or full-time marketers. But for a small business or a novice entrepreneur, embezzlement of the services of specialists at the start is too heavy. How to make advertising in "Instagram", for example, cheaper? Effective advertising in most social networks, including in the "Instagram", you can configure yourself literally in 10-15 minutes.

Why run ads on this platform?

September 30, 2015 for Russian businessmenthere was a chance to publish advertisements in Instagram, which means that companies with a wide coverage can now promote themselves and their products in this social network. At present, the audience of Instagram users from Russia has passed the mark of 9 million people. Basically, users from Russia are young people from 15 to 23 years old.

So many active userscreates a favorable basis for placing advertising campaigns in Instagram, so making them into the scheme of marketing strategy will be a reasonable solution for your business. This significantly saves time, which was previously spent on finding partners with sometimes terrible conditions for cooperation.

Advertising in Instagram allows you and only you to choose whom to show it to and spend your finances and time only on the target audience. We now learn how to set up advertising in Instagram.

Step-by-step configuration of the advertising campaign

In the official advertisement in "Instagram" three key actions of the user are provided:

• go to the site;
• watch a video;
• download the application.

How to make advertising in the "Instagram" yourself? About this - further.

Step 1. Preparing an advertisement

How correctly to make advertising in "Instagram"? To begin with it is necessary to prepare for all parameters your advertisement. Advertising on this platform can be of three types: a photo, video or a slide show from a photo. Now we turn to the requirements that must be taken into account when creating advertisements of various formats.

Photo Advertising

How to make an advertisement in the "Instagram" tape in the form ofa photo? Photos for sotsseti advise to do in the form of a square. This form is more familiar to users, so it looks more natural and advantageous compared to vertical or horizontal images. Try to depict your product in a photo as naturally as possible, because the less a photo is like an advertisement, the more it attracts users.

How to make advertising in "Instagram"? Specifications for promotional photography:

1. The minimum size of the image is from 600 pixels, maximum - 1936 pixels. It is recommended to use the standard size for social network - 1080 × 1080 pixels.
2. The file format is .jpg or .png. The maximum weight is 30 MB.
3. Use on the image no more than 20% of the text. Users respond better to photos with a minimum of textual information.
4. The text of the post can contain a maximum of 2.2 thousand characters, but in its tape the user will see up to 125 characters. Further text is opened by clicking on "Read more."

Video ads

How to make advertising in "Instagram" in the form ofvideo ads? With the help of video, you can clearly demonstrate your product, convey the style of your brand to the public. The "Instagram" network should pay attention to the fact that the video should be understandable to the user and without sound, as by default it is disabled and not all include sound when watching videos.

Specifications for video:

1. The duration of the video should be from six seconds to one minute.
2. The file type is .mp4.
3. The file size is up to 4 GB.
4. On the preview video is also a minimum of information.

A video or photo can beaction, it will be mapped to the entire width of the ad. When you click on the call to action, the user will go to the specified site. If a call to action is not selected, a "More Details" button will appear under the post to go to the site.

Slideshow (ring gallery)

How to create an advertisement in the "Instagram" in the formslide show? It consists of a slide show of three or five photos. It allows you to show different products or a single item from different angles. Technical requirements are similar to photographs. Such advertising will suit large brands or online stores.

Step 2: Launch ad

How to start advertising in "Instagram"? Creation of advertising and launch of an advertising campaign are carried out through "Facebook". To start advertising, you will need to link the project page in Facebook with the Instagram account. How to implement this?

1. We go to the page in "Facebook" in your business project. In the top menu, select "Settings".
2. In the "Settings" section in the menu on the left we see "Advertising in Instagram", go to this section and click on the icon "Add account".
3. We enter the login and password of your "Instagram" account and confirm the attachment to the business page "Facebook". If you want, you can always unbind your page from your account.

Step 3. Authorization in the advertising cabinet and setting up

How to make advertising in "Instagram" through "Facebook"? In Facebook you can be authorized in the advertising office in several ways: on the left in the menu choose Ads Manager or in the right corner click on the white triangle and choose Create Advertisement.

In the office, you can create advertising campaigns fordifferent purposes. Thus, the goal of "Involvement" will be useful to those who intend to attract users to the "Instagram" account for conducting actions or competitions, or simply seek to increase the activity of subscribers on the channel.

The purpose of the company "Traffic" is based on the placement inyour ad link and call to action. This direction is suitable for those who intend to send people to their site and increase the sale through this.

Determined with goals? Now give the name of your advertising campaign. Try to adapt the name to your audience, if at this stage it is difficult to determine, do not worry, the name can always be changed.

Audience setup is the most important part of creatingadvertising campaign. The most important part in creating advertising is working with the audience. From the way you customize your advertising, it directly depends on who discovers it.

To begin with, you need to setlocation: select a country, city or several places where you will sell your goods. In the section "Places" in the settings, you can note how users belong to the place you chose: they live, sometimes they are or travel in this place.

Targeted advertising in "Instagram"

A special advantage of advertising in "Instagram" is that,that it is targeted. This means that you yourself can adjust for your advertising, who will be shown the ad, what sex, age, in which country and many other factors. How to make advertising through the "Instagram"? Try to choose among the interests that are typical for your potential audience. Interact with people, find out what's interesting and important for them to build a list and more accurately set up advertising.

How to make targeted advertising in "Instagram"effective? After all, for example, choosing in the settings of the audience female females from 18-30 years old, you can still get a couple of likes from men or teenagers. In addition, you can use the "Recommendations" section. Here, "Facebook" will tell you what else should be included in the settings, so that the advertisement matches the audience.

Placement and its types. What is included in the budget?

Standard in the advertising office is"Automatic types of placement", i.e. "Facebook" itself determines where to show ads more effectively. In the "Ad Group" section, go to "Placement Types", then select "Edit Placements" and check the box where your ad will appear.

How to make advertising in "Instagram" profitable infinancial plan? It is worth paying attention to the "Budget and schedule" section. In this section, you can specify both the daily budget and the entire duration of your advertising campaign. On the right will be an approximate coverage of people per day in accordance with the selected budget.

Create an ad

How to create an advertisement in Instagram?After successfully setting up the whole audience, it's time to go to the creation of the advertisement itself. You need to do this in the Ads Manager "Advertising" section. In this section, you can create a new publication or use an existing one. In the tab of creating a new ad, you will be prompted to add the text of the proposal and photos of the product. Once the ad is compiled, click on the button "Check order", before you will appear all the settings of the announcement. If everything is correct, click on "Place an order".

After placing the order, "Facebook" will offerchoose a payment method. When you bind your bank card from the account, about 40 rubles will be written off, which will immediately return to your account. The specified bank data will be contained in the section "Billing and payment methods", when setting up the following advertising campaigns, you will not have to re-enter your billing information. In this section, you can change the payment methods: connect others and delete existing ones.

Next, you need to send the ad for reviewmoderators. This will be done automatically after payment for the advertisement. On average, the check is carried out in an hour. The moderator will check the text and attached images for compliance with the rules of advertising. After completing the check in your advertising office, you will see the line "Your advertisement is approved", and a green circle will appear opposite the post. And in the activity stream you'll find the likes and comments to your ad.

With this instruction you can set up your advertising offer in the social network "Instagram" in 10-15 minutes.

Official advertising will help spin your account in the social network, attract new customers and retain existing ones, significantly expand the coverage and target the audience.

And remember the main rule when launching an advertisingcampaigns - test your texts and videos, improve your skills every day. None of the specialists will be able to accurately determine which text deeply affects and affects people, it can be seen only after publication. As a recommendation, you can advise you to create several different ads for your audience, analyze the reactions and choose the best among them. Only in this way you will be able to find an approach to the audience, find the right style of text, the necessary video and the necessary format of the advertisement, which will make it possible to interest as many customers as possible with a minimum budget for you.