How do you feel about advertising? To this question, given to consumers and creators of the traditional advertising product, of course, different reasonable answers will be received. What can you hear from those for whom, in the first place, and advertising is created? There is no doubt that the advertising market is oversaturated and it appears so inopportunely that you even have to turn off the TV, throw away a glossy magazine, interrupt the broadcast of the radio ... Advertising often bursts into our life an unexpected visitor.

And what will the advertiser respond to this charge? Of course, what motivates him is the objective necessity to regularly popularize his products, the product (service). Without a working advertising "engine", the commercial effect of any production will be inexpressive and sooner or later the question of liquidation of business will be raised on the agenda.

And now for a moment, imagine a fantasticfirst look at the picture: behind the advertising is the queue of not advertisers, but consumers! Will you say this is impossible? Already real! Thanks to the popular marketing direction on the Internet - SMM (Social Media Marketing), advertising in the social network is successfully changing: from the form of annoying "extras" is embodied in the expected product.

How are these metamorphoses? Very simple. Analyzing the interests of various groups of users of social networks, forums and blogs, specialists in the field of Internet marketing and SMM place on a site information that is guaranteed to be of interest to a particular category of Internet visitors. For example, bikers in a virtual network are now not offered to try a supplement to domestic plants, and theatergoers do not have to contemplate on the Internet grader equipment.

In a small material it is impossible to disclose allpositive factors in favor of a new type of Internet marketing. Many producers of goods and services interested in the effective promotion of their products in the modern consumer market, it will be useful to independently obtain additional information on modern marketing technology SMM.

To the services of interested persons there are many well-known companies successfully practicing in the virtual world new means of communication and advertising innovations.